All you need to know about brand management
Effective brand management is essential in the world of marketing. It involves implementing a range of techniques that work together to increase the perceived value of a product line or brand over time. By doing so, it can play a pivotal role in boosting product prices and fostering customer loyalty through positive brand associations, strong imagery, and robust brand awareness. To maintain or enhance brand equity and value, it is critical to develop a strategic plan that takes into account a comprehensive understanding of the brand, its target market, and the overall vision of the company.
