Interactive Non-Profit Website Questionnaire

I. Understanding Your Non-Profit's Core

Let's start with the big picture. This helps align the website with your fundamental purpose.

1. What is your organization's primary mission and overarching vision?

2. What are the key programs, initiatives, or services that your organization offers?

3. Who are your main stakeholders?

4. What are your organization's top 2-3 strategic goals for this website?

5. How would you describe your non-profit's brand identity, voice, and tone?

Understanding who will use the site and why is key to making it effective.

6. Who is the primary target audience for the website?

7. What are the key needs, questions, or pain points of your target audience?

8. What are the top 3-5 actions you want users to take on the website?

9. What is the general technical proficiency of your target audience?

10. How do your target users currently interact with your organization?

What will you say on your site, and how will it be organized?

11. What types of content will be featured on your new website?

Text/Pages Image Galleries Videos Impact Reports News/Blog Events Calendar Testimonials FAQs Forms

12. Who will be responsible for creating, approving, and maintaining content?

13. How do you envision the content being organized?

14. Do you have existing content to migrate?

15. Will the website need to support multiple languages?

What should the website *do*? Let's define the tools and features required.

16. What specific functionalities are essential?

Donation System Volunteer Forms Event Registration Blog/News Contact Forms Site Search Social Feeds Email Sign-up Member Login

17. Are there any third-party systems to integrate with?

18. What are your security requirements?

19. Are there specific accessibility standards to comply with?

Let's cover the behind-the-scenes details: technology, budget, and maintenance.

20. Do you have a preferred Content Management System (CMS)?

21. Who will be responsible for ongoing technical maintenance?

22. What is your estimated budget range for design and development?

23. What is your desired timeline for completion and launch?

24. How will you measure the success of the new website?

25. What are your primary goals for Search Engine Optimization (SEO)?

26. Do you have a plan for data backups and disaster recovery?

Finally, let's cover the necessary legal and compliance considerations.

27. What are the requirements for your Privacy Policy and Terms of Service?

28. Are there any specific legal disclosures or disclaimers required?

29. How will donor data be handled and protected to comply with regulations?